For this semester-long project, we explored corporate identity by redesigning a lesser known brand. I chose O’Reilly Auto Parts
due to my personal love for cars and felt theirbranding needed a modern update. As part of the redesign, I revamped the logo and
overall brand identity, creating mock-ups forInstagram, advertisements, brochures, and presentations.

In the end, the final product was a e 24-page booklet showcasing my complete rebranding. This project helped me improve many of my skills such as branding, logo design, advertising, design principles, web design and most importantly page layout. Making the book and laying it out was the most important aspect of this project, and completing it was a significant accomplishment.