The goal of this project is to develop a new marketing strategy and concept for a selected brand. I’ve chosen Converse because it’s a brand I’ve always been close to, and I feel it doesn’t receive as much attention as other shoe brands these days.

The focus of this campaign is to position Converse as a classic, timeless brand, rather than one that constantly adapts to trends. Converse will remain true to its roots, staying loyal to the fans who have always loved and supported the brand.